Dash Promotions

Designing your website takes planning, organization, and creativity. If it were easy—everyone would be doing it. Here are the steps that Dash Promotions uses when working on a website. The steps may change depending on the project, business, parties involved, etc.—but these are some general guidelines.

Getting Started

The first thing you do is request a quote from a web designer. The good news is, most website designers offer free quotes. This gives you the opportunity to shop around.

Once you request a quote with Dash Promotions, we'll contact you within 2 to 3 days to gather more information. (This will help us when quoting the cost of the project.) You'll receive a website questionnaire that is designed to get you thinking about your site in its final state. What color scheme do you want to have? What fonts do you want to use? Do you like drop down navigation, left navigation, horizontal navigation, etc.? How many pages do you intend on having? There are so many things that need to be thought out when building a website.

After we receive the questionnaire back from you, we'll get to work figuring out what building your website will cost. You'll hear back from us within a day or two with some solid figures. We may want to schedule a meeting (or conference call) to discuss the requirements and any other questions we may have. We'll also discuss time frames, expectations, etc.

At the end of this step, you'll receive an official quote from Dash Promotions, along with the service contract for the project. Once we receive approval from you, we can get started!

Creating A Design

In today's business world, most companies have a website. It's the face of their business and people can access it at the click of a button. It's important to have a good design that makes a user want to read more about your company without taking one look and deciding to go elsewhere.

Design can imply many things—colors, navigation, layout, background images, etc. What will the basic theme be for your website?

As part of this process, Dash Promotions will use the questionnaire you filled out to come up with some preliminary designs for your website. You'll get several preview links until you're satisfied with the overall design. It may take several back and forth efforts until the final design is decided upon.

At the end of this step you should have a good idea as to what you want this site to look like, and we'll have created a design shell that the rest of the content will be incorporated in to later in the project.

Building the Site

At this point, we're ready to get down to business. As part of the building process, you'll be asked to provide photos, logos, documents, and any content you want to incorporate into your site. We'll use that to get started, but we'll need a lot more information from you to get to the final product.

Providing us the basic information you want displayed on each page is the next step. If we're redesigning your site, this will be easy because we'll have the old site as a starting point. If we're creating a site from scratch you'll be gathering and providing the information for us.

In this step, you may receive several preview links from us to go over page layouts, features, etc. We may schedule weekly conference calls to talk about changes that have occurred since the last conversation. This ensures we're all on the same page, and it leaves little room for unwanted surprises.

Final Tweaks & Delivery

We will contact you for final updates, changes, etc. There shouldn't be any surprises during this phase of the process. Everything should be pretty well put together as you'll have looked it over several times.

Once we receive the "o.k." from you, we'll publish your site to the domain name, deliver all login credentials, files, etc. that pertain to your site so you can take the wheel from then on. Now your New Website is done! Our agreement is now complete and you have a final product that you are proud of and delighted with!